11/07 Mitali Banerjea
Director at Xperia Executive Search LLP

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General Manager - Marketing - FMCG/FMCD - IIM/ISB/MDI/FMS (10-15 yrs)

Hyderabad Job Code: 719489

Candidates who have worked in B2B businesses will be preferred

Must be a MBA (premier institute preferred)


JOB SUMMARY :

- Strategizing marketing and communication initiatives to enhance brand salience, improve brand equity and new product launch.

- 3600 brand promotion with ATL and BTL campaigns.

- Staying abreast of the best trends/practices in Branding / Digital through social media and industry benchmarking.

- Product & Employer Branding with internal and external stakeholders.

ACCOUNTABILITIES (Key Responsibilities) :

- As a strategic lead, manage and deliver the organization's media and PR strategy.

- Support Sales Strategy by enhancing the Brand Equity.

- Ensure Branding spends as per the budget.

- Develop and implement a Digital Strategy.

JOB COMPETENCIES :

Technical/ Functional Skills :

1. Strong understanding of Strategy / Marketing communication & digital marketing.

2. Analytical Skills

3. Leadership Skills and People Management.

Behavioral Skills :

1. Excellent interpersonal skills with a proven ability to work collaboratively.

2. Able to find pragmatic solutions, seek improvements, and adapt to changing situations.

3. Ability to multi-task and work in a fast-paced environment.

Women-friendly workplace:

Maternity and Paternity Benefits

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