Managing Director at Wizsprint Consultants(OPC) Pvt Ltd
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General Manager - Marketing - FMCG/FMCD (8-15 yrs)
- Analyze consumer needs, current market trends and segment the market for a planned foray into NPD/growth. Be deeply involved in the design and development/profitability of the NPDs
- Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning and product launch.
- Analyze primary & secondary sales data & project trends.
- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans.
- Collaborate with sales branches team for pricing/scheme inputs & usage effectively thereof. Have a handle on profitability and manage GC/NC for the category
- Develop, implement, and maintain production timelines across multiple departments and drive S&OP for the category
- Collaborate with advertising, digital, media buying & on-ground implementation agencies
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