15/09 Rushikesh Babar
Senior Consultant - Executive Search at ACH Management Consultants Pvt Ltd

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General Manager - Marketing - FMCG - EMEA Region (14-20 yrs)

Dubai Job Code: 848434

GM- Marketing for International Business - FMCG

- Assumes for a group of brand responsibility for monitoring all marketing & and branding activities for all brands globally for Organization while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of the Organization to support top-line & bottom-line growth & foray into new segments and innovative products.

- Directs the evaluation of the Organization's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement & monitor all marketing initiatives. Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

RESPONSIBILITIES :

Strategic :

- Scans the International business environment to explore options for revenue generation from new and existing consumers.

- Drives the formulation of the marketing strategy of the Organization encompassing all brands. Understands the strategic business requirement of the organization based on the organization growth focus and strategy.

- Strategises on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence. Leads and finalises brand plans & growth avenues and their strategic fit with the corporate plan.

- Assumes overall responsibility in the formulation of Brand vision, brand architecture & plan for brand extension.

Operational :

- Guides brand & category managers to develop these strategies into detailed marketing plans and executions.

- Supports all international clusters towards ensuring meeting the dynamic consumer needs across all international markets.

- Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of the branding strategy of Organization and individual brands.

- Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.

- Takes overall responsibility for Product Conceptualisation, positioning & New product development in co-ordination with R&D.

- Monitors Brand health, product performance segment-wise and align actions to Marketing strategy.

- Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.

- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.

- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.

- Regularly collects and analyses competitor information through market intelligence and other sources working closely with international clusters.

- Scans the international business environment via international clusters on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirements.

- Develops international market entry strategy for previously untapped geographies based on market intelligence.

- Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.

- Develops standardised Systems and Processes to enhance performance and remove redundancies.

Financial :

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.

- Strives to increase return on expenditure on advertisement & brand endorsement.

People :

- Ensure timely PMS implementation adhering to specified procedures.

- Interacts with all employees on a regular basis to understand their key concerns and ensures the development of systems and policies that are enabling in nature.

- Ensures that the marketing team is adequately trained in both functional and behavioral aspects on a regular basis.

- Takes responsibility for people development initiatives and building up of in-house capabilities aimed at succession planning for all key positions reporting to the position.

- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence

Key Internal Interfaces :

Brand Director:

- For all major strategic and policy level decisions.

CEO International Business :

- For all major strategic and policy level decisions. Position reports to CEO International Business

Head R&D:

- For new product development

Head Clusters:

- As key interface for the Head Office to support the clusters in CIS, MENAP and SAARC / SEA market clusters

- Experience- 15-18 years of which 3-5 years in marketing leadership roles in International Business with Marketing exposure in EMEA and South East Asia.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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