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HR/Consultant at Walk In Solutions
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General Manager - Marketing - FMCG (9-11 yrs)
Company- A leading FMCG Giant having HO in Mumbai
Position- GM Marketing
Reorting to -VP Marketing
EXPECTED END RESULTS MAJOR ACTIVITIES
1. Achievement of the top line, market share, and bottom-line targets for the brand assigned - Development of marketing objectives - short term & long term
2. Developing and implementing brand communication, activation, media plans, PR initiatives for the brand assigned - Liaison with advertising/media / PR agencies to prepare detailed marketing communication
- Liaison with trade / rural marketing teams to decide & roll-out brand initiatives
3. Strengthening brand equity & leveraging the same - Analyzing brand health measures/tracks on a regular basis
- Developing consumer/segment specific initiatives to drive equity
4. Portfolio management for the brand assigned - Competitor / Consumer analysis
- Pricing strategy
5. Efficient utilization of brand support activities (BSA) budgets for the brands assigned - Detailed financial planning and monitoring the same on a regular basis
If in case you would be interested kindly apply ASAP
Amit
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