The Marketing Manager is responsible of managing a portfolio of brands.   Purpose of Job :   - Help provide the strategic direction for a portfolio of brands.   - Development of the annual marketing plan, encompassing the whole mix, for a portfolio of brands and ensure that this is fully implemented to time and budget.   - Help drive market share, relative price index and net contribution for the portfolio of brands.   Principle Duties :   - Development of the strategic vision for each brand, the Brand Architecture, the Brand Pyramid (incl. it's positioning) and its place in the company's portfolio.   - To develop the annual marketing plan (and the three year rolling plan) including the marketing strategy and the investment mix.   - Develop deep, actionable consumer understanding & insights on brand, competition, usage and attitudes, purchase behaviour and leisure pursuits.   - Lead development of the big idea, advertising, activation plans and PR as applicable for the portfolio of the brands.   Implementations :   - Media Planning & Implementation (as applicable).   - Consumer activations.   - PR Plan.   - Help develop Trade Marketing plans with sales (Trade Promotion & Activation).   - Manage the development of design and pack changes.   - NPD - Rhythm Chart planning and development of new products in time through the Stage-Gate methodology.   - The management of A&P spends.   - Regular evaluation of Advertising & Promotional activity.   - Commissioning, execution and presentation of findings of market research.   - Management of a team of Brand Managers.   - Selection, Evaluation & Management of Best in Class Ad Agencies, Design Agencies, Media Agencies, Activation Agencies & MR Agencies.

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General Manager - Marketing - FMCG 

General Manager - Marketing - FMCG  ,Job Description for General Manager - Marketing - FMCG  in Mindsprint in  Africa Others for (6-12) years of experience. Apply Now!

Job Description for General Manager - Marketing - FMCG  in Mindsprint in  Africa Others for (6-12) years of experience. Apply Now!