General Manager - Marketing - FMCG

Summary:

Join a leading cement Industry as a General Manager - Marketing and drive sales excellence in FMCG, marketing & operations contributing to the company's ambitious growth story.

Your Future Employer:

A leading player in the cement industry, known for its market presence and quality-driven operations. This is an opportunity to join a forward-thinking, high-growth organization and lead its marketing function to new heights.

Key Responsibilities:

- Develop and implement the overall marketing strategy for cement brands, including budgeting, forecasting, and market penetration planning.

- Conceptualize and execute innovative brand-building and promotional strategies tailored to commodity and consumer goods markets.

- Lead the planning and rollout of ATL (Above The Line) and BTL (Below The Line) campaigns, ensuring brand visibility, awareness, and positioning.

- Create dynamic dealer segmentation models and incentive programs to enhance partner engagement and push brand growth.

- Drive brand recall by launching customer-centric programs and value-added schemes aimed at end users.

- Build and lead a comprehensive digital marketing roadmap, including integration with e-commerce platforms.

- Collaborate closely with the sales function to drive revenue, leveraging market trends and data-driven strategies.

- Launch multi-channel marketing initiatives to maximize reach, boost awareness, and achieve sales objectives.

- Spearhead market intelligence efforts-competition mapping, trend analysis, partner/channel development.

- Conduct regular customer satisfaction surveys and improve customer experience touchpoints across the board.

- Partner with cross-functional teams to translate consumer insights into packaging and technical innovations.

- Monitor and evaluate team performance against KPIs, ensuring alignment with organizational goals.

- Recruit, mentor, and lead a high-performing team of marketing professionals across diverse geographies.

What We're Looking For:

Education:

- MBA/PGDM in Marketing, preferably from IIMs or other premier institutes.

- 18-20 years of marketing experience, with a minimum of 5 years in senior marketing leadership roles in commodity or consumer goods industries.

- Demonstrated expertise in brand management, marketing communications, and go-to-market execution.

- Deep understanding of markets in Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala, Maharashtra, and Odisha.

Reach us:

If you think this role aligns with your career aspirations, kindly write to sara.khan@crescendogroup.in with your updated CV for a confidential discussion.

Note:

- We receive numerous applications daily. If you don't hear from us within a week, please consider your profile not shortlisted. Your patience is highly appreciated.

Profile Keywords:

- Strategic thinking, market research, brand promotion, digital marketing, campaign management, channel engagement.