General Manager - Marketing - FMCG

Position : General Manager-Marketing

Experience : 12-15 yrs

Location : Kolkata

Job Responsibilities :

Strategic :

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Drives the formulation of marketing strategy of company encompassing all brands.

- Understands the strategic business requirement of the organization based on the organisation growth focus and strategy. Strategizes on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.

- Leads and finalizes brand plans & growth avenues and their strategic fit with corporate plan.Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.

Operational :

- Guides brand & category managers to develop these strategies into detailed marketing plans and executions.

- Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy of Company and individual brands.

- Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.

- Takes overall responsibility for Product Conceptualization, positioning & New product development in co-ordination with R&D.

- Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.

- Coordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.

- Coordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.

- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands. Regularly collects and analyses competitor information through market intelligence and other sources.

- Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement.

- Develops market entry strategy for previously untapped geographies based on market intelligence. - Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.

- Develops standardized Systems and Processes to enhance performance and remove redundancies.

Financial :

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.

- Strives to increase return on expenditure on advertisement & brand endorsement.

People :

- Ensure timely PMS implementation adhering to specified procedures.

- Interacts with all employees on a regular basis to understand their key concerns and ensures development of systems and policies that are enabling in nature.

- Ensures that the marketing team is adequately trained in both functional and behavioural aspects on a regular basis.

- Takes responsibility for people development initiatives and building up of in-house capabilities aimed at succession planning for all key positions reporting to the position.

- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence.