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20/07 Vijaya Diwan
Head - Leadership Hiring at Chrysalis Consulting HR Pvt. Ltd.

Views:2799 Applications:1134 Rec. Actions:Recruiter Actions:937

General Manager - Marketing - FMCG (10-20 yrs)

Mumbai Job Code: 835064

Looking for GM - Marketing for a leading FMCG Company based in Mumbai. Candidates with 10+ years of marketing leadership experience in FMCG/FMCD cos may apply.

The Position reports to the VP - Marketing.

Salary : Best in Industry

JOB RESPONSIBILITIES :

- Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company's revenue and earnings targets.

- Create and execute a dynamic marketing plan that will build the company into a dominant brand, including development of a consistent message integrated across all programs, promotions, products and services.

- Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels

- Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs

- Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.

- Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services

- Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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