JOB PURPOSE:

GM Marketing is responsible for Marketing Strategy, branding and positioning of all schools across India, through market research, competitive analysis, pricing and Parent's engagement. To create and sustain the EduNation image for schools and the brand EduNation supported by activities geared towards ensuring admissions target.

- Develop, implement and build marketing objectives and strategies.

- Ability to do cost effective marketing planning.

- People Management.

- Excellent communication & leadership skills.

PRIMARY RESPONSIBILITY :

- To identify emerging marketing strategies and tests their effectiveness and reports on their result to create and sustain the EduNation brand vision and mission.

- To oversee the planning and implementing of new admission related marketing strategy, creation of the admissions budget, and appropriate admissions and marketing materials, mailings and publications.

- To initiate and lead activities intended to interest of prospective parents in EduNation schools: press releases on events, oversight of the web site, and day to day contact with the news media.

- To oversee and guide school level programs and ceremonies.

- To plan, organize and implement receptions and reunions and other special events both at the school and throughout the country.

- To create networking opportunity and support admissions team at individual schools to raise visibility of independent schools and to work on specific school-based marketing issues.

- To publish the alumni magazines and other alumni publications.

- To oversee the network of parents, former parents and alumni to assist in the admissions program.

- Be a role model and demonstrate commitment to EduNation's vision, mission and values when facing the Team and external stakeholders.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.