Global Digital Marketing Head - Edtech Startup

If you are passionate about education and having a transformative impact, then this is the job for you!

- Our client is one of India's leading ed-tech company that offers high quality, impactful and industry relevant learning programs to working professionals through convenient technology-enabled blended and online modes, enabling them to develop new competencies and achieve career growth without disrupting their career. Apart from providing India's #1 rated analytics course popular executive MBA programs and specialized courses such as the Financial Risk Analytics program.

- The team comprises of passionate individuals having an excellent blend of entrepreneurial and industry experience. Its founding team has been part of multiple successful startups in the US and India. The team members are alumni of leading institutions like Stanford, Berkeley, MIT, Kellog, IIT Mumbai, Duke, MDI, IIM Ahmedabad and IIM Shillong and have previously worked in companies such as Tiger Global, Flipkart, Snapdeal, Boston Consulting Group, Zipdial, SAP, and Stratify.

- The company has seen a 100 times growth in the number of registered learners in three years, and 20 times revenue growth from the first to third year. The team has grown from five to 55 and now has offices in Bengaluru and Gurgaon. Their programs are offered in Gurgaon, Chennai, Bangalore, Pune, Hyderabad and Mumbai.

- As the Global Digital Marketing Head, you will be responsible for driving Go-To-Market campaigns and devising a comprehensive Digital Marketing strategy and defining programs that use digital and social media marketing to increase visibility, drive engagement, and establish thought leadership.

What you will do:

- Creating measurable, scalable and innovative marketing campaigns both offline and online to meet goals around new customer acquisition and engagement

- Being a performance marketing ninja, well adept at optimizing multiple channels to lower customer acquisition cost

- Designing and driving process for ensuring relevant, quality marketing content is being prepared, and in synergy with the organic acquisition strategy

- Using past + experimental data to choose the right channels, allocate budgets, and deliver pertinent messaging across mediums, with clear hypothesis and measurements

- Understanding audience clusters, segmenting them by relevant attributes and defining an outreach program for each the segment, with clear outcome goals

- Staying in constant lookout for growth hacks, new avenues for achieving growth through innovative efforts/projects

- Responsible for managing spends and campaigns, analyzing the results and finding ways to optimize the cost of acquisition

- Working cross-functionally with operations, product management, technology and sales to design and execute strategies for growth

- Developing viral strategies for generating traffic and engagement

- Market intelligence around best practices and current trends

What you need to know/have:

- MBA Candidates with an entrepreneurial mindset and having 7-15 years of experience in the education sector and digital marketing is highly preferred

- Should have strong B2C experience and extensive digital marketing expertise

- Experience in branding & offline marketing with a focus on customer acquisition

- Exposure to International marketing is a big plus

- Should have handled significant budgets

- Should have team handling experience

- Go-getter attitude, take complete ownership of the targets as well as delivery portfolio

- Ability to work in close coordination with senior management on critical time-sensitive business initiatives

- Excellent communication skills