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General Manager - Marketing - Consumer Healthcare/OTC/Pharma (10-20 yrs)
- Demonstrates a market-driven ethos inspired by a deep understanding of the consumer and coupled with an ability to translate this information into data-driven and compelling marketing and brand strategy
- Lead the development and deployment of products and marketing campaigns inclusive of; product branding, consumer segmentation, product positioning, and product messaging.
- Oversee digital marketing strategies in order to maximize and enhance the business's consumer reach, customer engagement, and satisfaction
- Collaborate with the Sales team to uncover insights and strategies and implement marketing and branding strategies for new and existing products
- Lead the marketing function in the development of the product's competitive differentiation, product positioning, product messaging, and go-to-market strategies,
- Identify short-term and long-term budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
- Establish effective relationships with cross-functional partners in order to drive commercially effective, timely, and on-time product strategies, product budgets, and product launches.
- Ability to lead and develop talent, ensuring an engaged and high performing team
CANDIDATE PROFILE:
Basic: Graduation in any discipline + MBA (Marketing)/Any other course equivalent to MBA
CRITICAL SKILLS AND JOB COMPLEXITY
Successful track record in senior marketing roles and creating marketing campaigns
Excellent leadership, communication, and decision-making skills
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