General Manager - Marketing - Consumer Healthcare

Role title : General Manager - Marketing - Consumer Healthcare

Our Client : A Leading Indian Business Conglomerate venturing into pharma/healthcare.

Job Purpose : Setting up the integrated strategic marketing plan and launch new products in the consumer health and wellness space.

Major KRA's :

- Design the Integrated Marketing Strategy, 360 plan for the new product portfolio launch - ATL/ BTL/ Digital & New Media

- Design Strategic Imperatives for the New Product Portfolio including the Variant Positioning, Brand Architecture, Market Shaping Initiatives, Consumer Activation & Trade Strategy

- Design the complete Branding / Packaging Strategy for the New Product Portfolio based on market need gaps based on Consumer Research & Insights

- Suggest 5 Year Brand Evolution through Lifecycle Management Initiatives & Campaigns for New Products

- Design a Business Model & a 360 degree Go-To-Market Strategy for New Product Portfolio launch in India

Ideal Candidate : 7-12 years of experience of handling product launch, marketing in consumer products.