General Manager - Marketing - Consumer Electronics

Job Position:

Job Description :

- Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.

- Creation of marketing collaterals suitable for target audience

- Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with the brand identity.

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

- Provides marketing/communications input and support to the senior leadership in the development of joint ventures, affiliations and partnership arrangements.