Senior Consultant at Vintronics Consulting
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General Manager - Marketing - Consumer Electronics (10-15 yrs)
Job Description :
- Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.
- Creation of marketing collaterals suitable for target audience
- Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with the brand identity.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Provides marketing/communications input and support to the senior leadership in the development of joint ventures, affiliations and partnership arrangements.