CEO & Founder at The HR Mindset Pvt. Ltd.
Views:535 Applications:124 Rec. Actions:Recruiter Actions:3
General Manager - Marketing - Commercial Sector (6-12 yrs)
General Manager Marketing - Commercial
Overall Marketing Strategy for the Business
- Formulate an overall marketing strategy for the Commercial Business in order to increase the Leasing and maximize revenues.
- Responsible for the overall brand building, brand campaign by ensuring effective and comprehensive advertising and public relations plan.
- Formulate the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities and ensure effective implementation of the calendar.
- Conduct periodic benchmarking with competition to identify and adopt industry best practices and innovative processes from overall customer experience perspective.
- Work with the creative agency to formulate and finalize various creative assignments for the Office Buildings.
- Formulate the annual marketing budget on detailed revenue and expense projections; including Advertising, PR, Revenue Maximization & New initiatives.
- Review and finalize the creative campaign on a regular basis
- Drive the customer and Client satisfaction surveys (CSI/RSI) on a regular basis and ensure the
- survey results are communicated to the teams and corrective actions taken to enhance the experience of Occupants and visitors.
Events
- Formulate the annual events calendar at the beginning of the year in line with the Business strategy and ensure effective implementation.
- Create unique events / competitions involving the corporates and ensure they are effectively implemented.
- Assess the technical and commercial feasibility and finalize the various agencies for the purpose of execution of events (event management, creative agency etc.)
- Ensure that all permissions/ licenses from local municipal authorities/ government and other regulatory bodies for signages, hoarding and all other marketing interventions are in place, in coordination with the Liaison team
- Curating events with third parties - Alliances & Partnerships
- Conduct Corporate Events with targeted participation and database generation in consultation with Mall.
Advertising & PR
- Responsible for developing the annual advertising plan, public relations plan and ensure a cost-effective media buying, quality checks, standardisation and periodical review
- Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies covering event implemented at the centers viz CSR initiatives
- Responsible for supporting and maintaining the favorable image of the brand by ensuring adequate media coverage at regular intervals
Digital & Social Marketing
- Advising and sharing the strategy with the digital team on the digital communication plan.
- Conceptualize and device strategy framework for various digital platforms.
- Responsible for Centre's Digital Marketing initiatives
- Website Maintenance
- Social Media Facebook Page Management
- Social Media - Twitter Page Management.
- Prepare a plan for Digital Online/ Onground events with the help of the Digital Agency.
- Design Emailers, Digital Newsletter (E - Vibes) and release them as per agreed schedules.
- Social Media strategy formulation to ensure content marketing though bloggers & influencers, social media handles
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.