General Manager - Marketing & Business Development - Healthcare

Responsibilities of GM Marketing & Business Development :

Marketing Communication :

- Devise and plan annual media activity (include print, radio, SMS campaigns, BTL) ensuring all associated digital communications are fully integrated

- End to end execution of the identified BTL activities for the hospital

- Responsible for business development and customer acquisition through Corporate tie-ups and ties-ups with related entities

- Build strategic relationships with local community doctors for increasing customer reach

- Ensure articulation of the organization's desired image and position and consistent communication of the same to both internal and external stakeholders

- Responsible for handling end to end digital marketing - from brand building activities to strategizing of monthly campaign

Planning and Budgeting :

- Responsible for the achievement of the marketing/communication goals and financial objectives and report the progress to the Executive Director

- Develop short-term and long-term plans and budgets for the marketing/communications activities and monitor progress, assure adherence and evaluate performance

- Recommend, develop, implement, and evaluate systems and processes necessary for the smooth operations of the Marketing function

- Keep abreast of the developments in the field of marketing and communication in the field of Hospital & Healthcare

Marketing Strategy :

- Work closely with the leadership team to develop and maintain a strategic perspective in organizational direction and decision making in all Marketing activities

- Motivate the team to reach monthly targets on a regular basis

- Identify the operational gaps to correct key metrics including capacity utilization, compliance, patient experience etc.

- Ability to demonstrate achievement of results e.g. Revenue and EBITDA achievement as per the business plan, cost savings, business improvements

Qualifications :

- MBA in Marketing from Tier I/II Management Institutes, with minimum experience of 5 years in operations and marketing with demonstrated success, preferably in Healthcare sector

- Demonstrated skills, knowledge and experience in the design and execution of marketing and communications function

- Ability to analyze data and provide intelligent insights to the leadership and assist in the decision-making process

- Ability to manage, influence key stakeholders & strong knowledge on-the-ground marketing

- Commitment to working with shared leadership and cross-functional teams. Responsibilities of GM oss-functional teams