General Manager - Marketing - BFSI/FinTech - IIM/ISB/XLRI

Qualification & Experience :

- MBA/ PGDBA from IIM A, B, C, L, K, I, XLRI or ISB only with Marketing specialization

- Industry - BFSI, Fintech, Tech preferred

The Role :

- Looking for self-motivated marketing professional. Someone who has good understanding of Digital Marketing, Lead sourcing, Campaign development and execution.

- Person will be responsible for single handedly running digital marketing campaigns, PR through various platforms- digital, print etc., running lead generation campaigns.

- As Marketing Manager, the candidate will be leading all BTL activations Sales Promotions, Events, Sponsorships etc.

Key Responsibilities :

- Develop AOP for Marketing and follow-up activities as per calendar

- Track competition and keep high degree of focus in creating a Brand and Unique differentiation

- All campaigns including digital, brand building, performance marketing to be tracked for productivity, CAC and outputs

- Optimize marketing budgets against deliverables

- Partner with all business functions, especially sales (Supply & Demand to develop strategy and tactical implementation of marketing initiatives

- Brand development, Consumer intervention & insights and PR

- External agency management