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Director at Hashtag HR
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General Manager - Insights - Food & Restaurant (8-12 yrs)
General Manager - Strategic Food and Restaurant Insights Partner
Key skills required: -
1) Comfort with both qualitative and quantitative data.
2) Agency -MR/ Consultancy and Client-side insights/ market research experience of 4-5years. Deep rigor in key MR streams.
3) Food & Bev exp - FMCG likes Unilever, ITC, Marico, Britannia preferred.
4) Must have - segmentation, U&A study experience ideally both from the agency and client-side.
5) Online/Digital research experience in addition to above would be a plus.
Ideal years of exp:-
- About 8-12 years of experience.
- Whole-brain (left/right brain leverage) thinker, who enjoys solutions based on consumer/ data rigor. Enjoys data mining as much as storytelling.
Job profile:-
- Build a foundational framework on Food by mining internal data on consumers, occasions, cuisines and by leading key strategic consumer research projects that cut across key company verticals
- Support Sales team to work on JBPs with National accounts / smaller chains and hence upsell/ grow Revenue
- Support New Supply on gap identification and new restaurant opportunities
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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