General Manager - Insights - FMCG

Job profile :

- Build foundational framework on Food by mining internal data on consumers, occasions, cuisines and by leading key strategic consumer research projects that cut across key company verticals

- Support Sales team to work on JBPs with National accounts / smaller chains and hence upsell/ grow company Revenue

- Support New Supply on gap identification and new restaurant opportunities

1) Comfort with both qualitative and quantitative data

2) Agency -MR/ Consultancy and Client side insights/ market research experience of 4-5 years. Deep rigour in key MR streams

3) Food & Beverage exp

4) Must have : Segmentation, U&A study experience ideally both from agency and client side

5) Online/Digital research experience in addition to above would be a plus

Ideal years of exp : about 8-12 years of experience post MBA

- Whole brain (left/right brain leverage) thinker, who enjoys solutions based on consumer/ data rigour.

- Enjoys data mining as much as storytelling