Director at Its All About People Pvt. Ltd.
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General Manager - Insights - FMCG (8-12 yrs)
Job profile :
- Build foundational framework on Food by mining internal data on consumers, occasions, cuisines and by leading key strategic consumer research projects that cut across key company verticals
- Support Sales team to work on JBPs with National accounts / smaller chains and hence upsell/ grow company Revenue
- Support New Supply on gap identification and new restaurant opportunities
1) Comfort with both qualitative and quantitative data
2) Agency -MR/ Consultancy and Client side insights/ market research experience of 4-5 years. Deep rigour in key MR streams
3) Food & Beverage exp
4) Must have : Segmentation, U&A study experience ideally both from agency and client side
5) Online/Digital research experience in addition to above would be a plus
Ideal years of exp : about 8-12 years of experience post MBA
- Whole brain (left/right brain leverage) thinker, who enjoys solutions based on consumer/ data rigour.
- Enjoys data mining as much as storytelling