General Manager/Head - Sales & Marketing - Hospitality

General Manager/Head - Sales & Marketing - 5 Star Deluxe Hotel

Location : GOA

CTC : 35 LAKHS PER ANNUM

Our client is a 201 room, 5-star deluxe resort spread across 25 acres, generating over INR 100 crores in revenue.

- The GM - Sales & Marketing will lead a team of over 20 professionals across sales, revenue, reservations, and event sales verticals in 8 pan-India locations. They are looking for a dynamic leader with proven experience in the 5-star hotel segment, particularly in managing revenues exceeding INR 75 crore and a minimum ARR of INR 14k. This role requires expertise in overseeing regional sales offices (RSOs) in major markets across India, driving wedding, conference, and FIT businesses to their Goa resort, effectively engaging with promoters and stakeholders, and leading marketing strategies, including digital media.

- The position is based at their Goa resort and involves regular travel to our pan-India sales offices and other locations for exploring newer business opportunities. Preference will be given to candidates with prior experience in selling Goa as a destination.

Core Work Activities

1. Sales Strategy & Execution:

- Build an annual sales and marketing plan for the resort

- Establish monthly, quarterly, and yearly sales targets for the sales team and monitor the same

- Devise sales strategies to meet sales targets.

- Identify various opportunities to meet targets.

- Supervise the regional and unit sales teams.

- Supervise the revenue, reservation and catering sales teams.

- Proactively identify new business opportunities and foster strong partnerships with key accounts, travel agencies, and online platforms.

- Present the company's sales and marketing performance at various companies and board meetings.

- Plan sales blitzes to existing and new markets

2. Marketing Leadership & Brand Positioning:

- Design and execute innovative marketing campaigns to promote the resort's offerings across digital, social media, and traditional platforms.

- Plan and participate in at relevant trade fairs and conferences.

- Encourage research on potential customers.

- Ensure that public relations are well maintained.

- Collaborate with digital and channel partners to enhance brand awareness and market presence.

- Network at various levels to bring more business to the company.

- Ensure the resort is marketed as a luxury destination by highlighting its unique selling points, experiences, and services.

3. Revenue, Reservations & Profitability:

- Work on revenue strategies with the resort's Revenue Manager

- Analyze sales performance, optimize event bookings, and focus on proactive and reactive sales to maximize profitability.

- Supervise and measure the effectiveness of the reservations team

4. Guest Service Excellence:

- Act as a key contact for guests, ensuring their needs are met while exceeding expectations to drive loyalty and satisfaction.

5. Team Leadership & Collaboration:

- Lead, mentor, and motivate the Sales & Marketing team to achieve individual and collective targets.

- Act as a bridge between the market and internal stakeholders, including Operations, to ensure effective strategies.

- Conduct in-house seminars and training sessions for the sales team.

Skills Required:

- Minimum 15+ Years of relevant hospitality experience.

- An MBA or an equivalent graduate degree in Sales and Marketing from a well-recognized institution.

- Well-versed with MS Office, Revenue Management and Sales & Marketing technologies.

- Excellent oral and verbal communication skills.

- Demonstrated ability to increase sales and penetrate newer markets.

- Knowledge of best sales practices and methods.

- Up to date with the current market trends.

- Team player with solid motivational and leadership skills.

- Strong organizational skills.

- The position will suit a strong sales professional with a minimum of 3 + years of experience as a Director of Sales, and looking to scale up to a department head level.

- In case you are interested in exploring this exciting opportunity, please send your latest resume mentioning your current CTC details and notice period.