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General Manager/Head - Marketing/Category/Innovations - FMCG (7-15 yrs)
GM Marketing / Category and Innovations head
- Team handling
- Reporting to VP Marketing( Head)
- Responsible for leading Brand Operations and Development including Product Development, Consumer Research, Packaging Development and Brand Communication.
- Key deliverables include Annual Marketing Calendar
- Quarter Innovation Pipeline for the brand
- Managing P&L and brand equity for large brands
- End-to-end development of impactful 360 degrees IMC campaigns spanning across TV, Digital, Print and In-Store
- Multiple NPDs and product relaunches across organizations and categories
- Innovative first-ever digital campaigns, best-in-class influencer campaigns and building business on ECommerce
- Built the 5 year roadmap
- 2009-2011 premier B school
- strong brand experience
- from FMCG only
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