General Manager - eCommerce

General Manager - eCommerce

- Lead customer service & Technology.

- Build overall ecommerce/digital strategy to drive the brand presence and conversions through the online channels.

- Strategize to build & grow business exponentially in the short & long term on ecommerce platform by driving key e-commerce/digital fundamentals.

- End to end responsibility of revenue and P&L for online presence from- website, ecommerce to digital marketing.

- Develop & execute strategies for full price sell thru.

- To increase customer lifetime value by-

- Developing unique (with Brand guidelines) product and service assortment.

- Driving traffic from Retail to Online and vice versa to increase loyalty and frequency of purchase to increase customer lifetime value.

- Drive traffic, conversions and shopper engagement/experience initiatives to enable sustainable business growth on e-commerce.

- Drive loyalty & retention of customers.

- Track, review and drive category-wise growths.

- Drive content creation within the organization & retail stores.

- Partner with peers, esp., Retail, Brand & Brand Experience to deliver a holistic digital Brand Experience.