General Manager - Digital Marketing - Real Estate

Job Profile:

To budget, develop & execute a Digital Marketing, social media and alliances strategy, making it at the cutting edge of engagement and experience for the  new age consumer.

Description: 

- Create and manage lead generation campaigns across various channels including Google, Bing, Yahoo etc.

- Define, deploy and manage digital marketing campaigns across paid and owned channels for new user acquisition and upsell to existing customers.

- Provide ROI on Paid marketing by implementing various testing techniques like A/B testing, multi variate testing etc.

- Analyse and recommend new and existing programs related to search engine marketing, display remarketing, biddable ad exchange media, social media advertising, mobile, and analytics.

- Optimize digital media spendings by using latest tools and technologies.

- Report on campaign success metrics; monitor, analyze and optimize campaigns and acquisition funnels using relevant data, tools and analytics.

- Work with the team to research, understand and segment company customers, prospects and online users and develop key user personas.

Key Skills : 

- Must have executed campaigns via various marketing mechanisms and channels via PPC, Display, other Search Networks etc

- Should have exposure of tools like Google Ads, Bing Ads, Adobe Media Optimiser, Google Marketing Platform etc

- Exposure with tools like Omniture/ Analytics, Optimizely, VWO is a plus.