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Head - Recruitment at Havoc Consultants Pvt. Ltd
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General Manager - Digital Marketing - Real Estate (15-30 yrs)
Job Profile:
To budget, develop & execute a Digital Marketing, social media and alliances strategy, making it at the cutting edge of engagement and experience for the new age consumer.
Description:
- Create and manage lead generation campaigns across various channels including Google, Bing, Yahoo etc.
- Define, deploy and manage digital marketing campaigns across paid and owned channels for new user acquisition and upsell to existing customers.
- Provide ROI on Paid marketing by implementing various testing techniques like A/B testing, multi variate testing etc.
- Analyse and recommend new and existing programs related to search engine marketing, display remarketing, biddable ad exchange media, social media advertising, mobile, and analytics.
- Optimize digital media spendings by using latest tools and technologies.
- Report on campaign success metrics; monitor, analyze and optimize campaigns and acquisition funnels using relevant data, tools and analytics.
- Work with the team to research, understand and segment company customers, prospects and online users and develop key user personas.
Key Skills :
- Must have executed campaigns via various marketing mechanisms and channels via PPC, Display, other Search Networks etc
- Should have exposure of tools like Google Ads, Bing Ads, Adobe Media Optimiser, Google Marketing Platform etc
- Exposure with tools like Omniture/ Analytics, Optimizely, VWO is a plus.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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