13/12 Richa Saini
Hiring Lead at Havoc Consultants

Views:1911 Applications:97 Rec. Actions:Recruiter Actions:47

General Manager - Digital Marketing - Real Estate (13-25 yrs)

Mumbai Job Code: 775306

GM - Digital Marketing


- Heading digital marketing function for residential and commercial real estate.

- Formulate overall digital marketing plan, budget and revenue targets in accordance with AOP across 6 segments; manage P&L for coworking business

- Build quarterly go-to-market plans for pre-launch, launch and sustenance stages of the product lifecycle

- Leading a team across functions- social, brand, performance, SEO, ORM and PR

- Manage planning (campaign structuring, targeting, networks, platforms) and buying for both large-scale awareness and performance based and lead generation across Search, Video and Social platforms

- Lead creative and content creation and influencer marketing for B2C segments

- Front cross functional planning with Product & Analytics teams to ensure acquisition channels are leveraged optimally

- Own product development for Coworking business- Web + App development and ecommerce type payments plan across various payment instruments - credit/debit cards, netbanking, wallets, prepaid cards,

- Work closely with sales teams to understand the end-to-end customer-experience and conceptualise omni channel digital experience

- Relationship Management with top publishers- Google, Facebook, Instagram, Whatsapp, Linkedin

- Agency management - Creative, Social, Digital Media, Affiliates, Aggregators

- Tools familiar with- Adobe Analytics, Adobe Audience Manager, Adobe Campaign Manager, Google Analytics, Tableau

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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