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23/09 Ritu Agarwal
Senior Consultant at ABP Management Services Pvt Ltd

Views:844 Applications:123 Rec. Actions:Recruiter Actions:3

General Manager/Deputy General Manager - Influencer Management - Paints Business (10-15 yrs)

Delhi NCR Job Code: 1159687

Influencer Management - DGM/GM


New Role: Influencer Management | Paints | Delhi/NCR

Our client is one of India 100+years legacy conglomerate public limited business house. Our client has venture into new business - decorative Paints.

Key Responsibilities: Responsible for field marketing support for launch of paints portfolio in the retail business

Demand Generation :

- Design & execute Painting Contractor connect Modules with Marketing Head. These modules will target scale of engagement with painting contractors

- Drive implementation of all market development modules as well as review effectiveness of the same with respect to execution/content in the field

- Support in product trials in the market

- Design sampling / application programme to promote product trials and proliferation

- Providing feedback to R&D for new product development / re-engineering of products basis market feedback from applicators / painters

- Designing complaint resolution module

- End-to-end design of customer complaint resolution process to be mapped and executed with SLAs - deploying back-end and front-end support

User Loyalty & Reward Program :

- Work with loyalty team to design reward program for Painting Contractors to meet paints division business objectives

- Undertake developments for new platform / program needs

User Engagements and Training :

- Conceptualize & execute Social Engagement with Painting Contractors & painters to build relationship beyond commercial transactions

- Plan and implement training programs for skill development of Masons, Painters, Civil Contractors, Painting Contractors, etc.

User Loyalty and BTL Budget management :

- Work with Marketing head to Prepare & Manage Budget for Field marketing & BTL activities

- Conduct & prepare for monthly reviews to check the level of spend Vs plan & effectiveness of spend

- IT enablement & Database management & dashboarding:

- Develop Scope for IT dashboards/ interfaces on various programs or platforms and drive execution through partnership IT/ CDO and launch interfaces effectively for front line sales & CTS team

- User Database management via influencer profiling, and Timely clean-up by engaging with field team for intelligent database utilization for different BTL activities, thereby driving effectiveness

Digital Marketing :

- Work with Marketing Head & Brand managers to develop & execute Digital marketing campaigns for influencing behavior change for painting contractors

- In-sighting

- Provide inputs & insights for the development of market development modules

- Driving market research / insight projects targeted at end consumers & users / influencers as per business needs and ensure effective usage / implementation of key findings and recommendations

- Training & Scorecard for Field Team

- Training & Capability building of Field Team (Sales as well as CTS team) to successfully implement influencer level initiatives in their respective markets

- Create & Track Scorecard with relevant KPIs for sales & CTS team

Suitable Profile:

- Around 10-15 years of experience in Field Marketing & Market Development with a focus on influencer life-cycle management in the Paints industry

- Sound technical, product and application knowledge

- Strong strategic outlook with execution skills

- Inter-personal and team management skills

- Strong written and oral communication skills

Ritu Agarwal

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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