General Manager - Category Sales - FMCD/FMCG - IIM/ISB/MDI/FMS

Job title : Lead, Category Sales

Reports to : Head, Sales Strategy

Division/Department : Sales

Work Location : Gurgaon, Haryana

PURPOSE : Develop, execute and deliver client's category wise strategy to drive sales

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Strategy :

- Lead the sales strategy and operations for the assigned category portfolio

- Lead review and management of consolidated category-wise demand plans (Annual,Quarterly and Monthly)

- Lead the RTM execution strategy and ensure the success of the category executed over the next 3 years while collaborating with global and India sales strategy teams

- Monitor competitor activities in the channel / category providing insights to Marketing, Finance, Quality, Pricing etc

Category-wise D&A :

- Accountable for category-wise D&A management

- Responsible for trade schemes design, deployment and tracking across channels

Category-wise PMR :

- Responsible for P4P analysis and overall sales performance monitoring across channels (e.g. product gaps)

- Supervise the annual spends for in-market promotions, check-outs, visibility

- Develop point-of-sale materials to gain shopper attention and support ROI goals for all regions

- Drive % Growth in target billing points for Category

Channel Management :

- Launch innovative projects aimed at driving channel sales efficiency

- Execute All India channel programs

- Identify the key channels for the product range, determine the appropriate SKU's, and deliver distribution, assortment and visibility objectives across multiple markets and channels

Qualification :

- Full Time MBA from a Premier Institute

- 8-10 Years of experience with Sales Function and at least 5 years of Field Sales Experience

- Networking

- External :

1. Collaborate with distributors and external vendors

- Internal :

1. Work closely with Sales Channel Heads and RSMs

2. Coordinate with Supply chain, logistics and Commercial

EDUCATIONAL QUALIFICATIONS : Full Time MBA from Premier Institute