General Manager - Brand & Marketing - FMCG/Consumer Durable

Designation: GM Brand & Marketing

Years of Experience: 12 to 18 Years

Location: East India

Industry: FMCG / Consumer Durable

Education Qualification: Post Graduate in Marketing from Tier1/Tier 2 College.

Job Description:

- Strategize and execute Communication encompassing Brand Communication

- Develop communication content with influencers and media partners for brand promotion

- Conceptualization of product launch campaign with clear indices across agreed consumer touchpoints

- Design brand campaign strategy with clearly defined milestones with timeline

- Brand Strategy development adhering to defined Brand KPIs

- Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

- Creation of marketing calendars and segmenting the budget across campaigns and channels

- Initiating Community building to drive brand desire and consumer loyalty

- Impact the Brand Financials by monitoring the marketing budget and expenditure

- Define Brand Positioning & build a system to monitor brand performance

If interested, please apply with your updated resume