- Develop and execute brand vision, identity and its rollout in the entire organization - Develop and execute large ATL campaigns to drive awareness, traffic, acquisition and retention - Be the custodian of the consumer, and work closely with the research & effectiveness team to develop a deep consumer understanding backed by thorough qualitative and quantitative research - Own in entirety, the central brand communication, and also conceptualize category and private label marketing agenda - Work with the creative and media buying agencies to conceptualize innovative and memorable creatives keeping in mind the communication objectives of the campaign - Eventually, build a core team of brand and media planners to run the brand campaign org - Liaison with city, social and creative verticals to ensure the brand is represented in the right manner across the board - Analyse campaigns across cities across different parameters to track ROI and publish the same to all stakeholders

Bangalore

General Manager - Brand Management - FMCG/Online - IIM/FMS/ISB/MDI/XLRI 

General Manager - Brand Management - FMCG/Online - IIM/FMS/ISB/MDI/XLRI  ,Job Description for General Manager - Brand Management - FMCG/Online - IIM/FMS/ISB/MDI/XLRI  in Emploi Globale Consulting Pvt. Ltd. in  Bangalore for (7-12) years of experience. Apply Now!

Job Description for General Manager - Brand Management - FMCG/Online - IIM/FMS/ISB/MDI/XLRI  in Emploi Globale Consulting Pvt. Ltd. in  Bangalore for (7-12) years of experience. Apply Now!