General Manager - Brand Management - eCommerce

Hiring for Internet Startup which acquires small brands that sell their products on e-commerce platforms and scales those businesses.

Permanent Remote Working

Designation - GM Brands

Key responsibilities include:

- Analyze brand offerings and consumer insights to define brand ethos and positioning.

- Developing and driving the brand strategy

- Collaboration across creative, catalogue and category function to bring plans to life

- Managing all creative communication on the Website, App, Native and Social channel.

- Driving brand value, equity and reputation across media channels and platforms

- Responsible for brand strategy, media planning, and brand campaigns through an in-house creative team.

- Translate brand elements into plans and go-to-market strategies

- Help build central marketing teams for implementing marketing strategies across all touch points

- Sales + consumer insights analysis to support growth strategies