Job Responsibilities:-

- Plan, develop and direct marketing efforts for a particular brand or product

- Create strategies to take advantage of market opportunities

- Conceptualize strategic initiatives and implement details of a campaign

- Execute strategies with cross-functional teams

- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

- Supervise brand content

- Manage access to brand assets

- Develop brand standards and usage guidelines

- Assist integration of campaigns with brand consistency

- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research

- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products

- Devised research insights. Developed target buying cycle and marketing team vision to create success roadmap.

- Conceived integrated strategic marketing plans for residential, commercial and mixed-use businesses to drive sales.

- Repackaged project offerings to create more compelling choice for targets. Devised marketing plan.

- Formulated national & international strategy, developed integrated marketing plans through collaboration with worldwide business associates.

- Leading cross-business teams in updating visual communications standards saving sizeably in marketing expenditure.

- Enhanced brand statement by developing a target message map that clarifies the brand's key points of difference.

- Leading implementation of brand launch encompassing TV, print, radio, direct mail, PR, events, collateral, sponsorships and internal communications. Exceeded goals for increasing brand awareness and image.

- Worked with sales and led value proposition research

- Recommended research approach and devised questionnaire for target communications study and feedback mechanism.

- Initiated overhaul of website homepage increasing traffic.

- Managed public relations efforts including news releases and sponsorships. Created news releases guidelines.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.