General Manager/Assistant Director - Brand Marketing - Consumer Firm - IIM/MDI/ISB/FMS

Role

- To build a sharply differentiated and lovable vernacular consumer brand in the lending space in India, working closely with the Head of Marketing

- Develop a deep consumer understanding through Qual/Quant research and champion customer's cause internally

- Develop and grow all brand assets and communities: Social, Web and App

- Managing Media planning/buying agencies and vendors for on-time, in-full, cost-optimized campaign management

- Owning the creative development process end to end with multiple agency partners and in-house design/content team

- Developing tools, kits, content, and collateral to create Customer Delight at every touchpoint in the consumer journey

- Conceptualizing Creative, Media and PR innovations to make the company a lovable and path-breaking brand

Skills :

One Skill :

- Proven experience building a consumer internet brand for vernacular audiences apart from brand management stint(s) with TV heavy brands at top consumer companies

Other skills/good to have's :

- Consumer Research and Obsession

- ROI orientation and grasp on numbers and analytics

- Media agency management experience

- Creative agency/freelancer ecosystem suitable for an ROI obsessed startup with ambitious plans

Persona :

- 4-6 years experience overall with at least 2 years at high velocity startups in the B2C Product E-Commerce org's

- High on creativity but highly grounded/practical too

- Tier 1 MBA with foundation at tier 1 consumer goods companies followed by a 2-3 year startup experience/stint

- A strong mix of part creator/conceptualizer, part executor and people manager

- Entrepreneural approach to marketing spends. Frugal Mindset.

- Highly Curious and a strong desire to learn