Research Associate & IT Executive at ACH Management Consultant Pvt Ltd
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GBM/AGM - Marketing - FMCG - IIM/FMS/MDI/XLRI (8-12 yrs)
Company : A large Indian FMCG Conglomerate.
Role : GBM/AGM for a 450 Cr. Super Brand
Reporting : Sr. GM-Marketing
Job Location : Kolkata HO
Kindly apply appropriately ASAP.
The incumbent :
- Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Organization while maintaining brand focus internally & externally.
- Develops the marketing & brand management strategy of the Organization to support top line & bottom line growth & foray into new segments and innovative products.
- Directs the evaluation of Organization's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
- Assumes overall responsibility for Brand Activation.
- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
Specifications Required :
- Tier 1/ Tier 2 B School passout
- Minimum years of experience - 8-10 years
- Must have sales exposure during his career
- Must have done Pan India brand management for at least 5 years in any good FMCG company.