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26/03 Ajay
Research Associate & IT Executive at ACH Management Consultant Pvt Ltd

Views:3405 Applications:549 Rec. Actions:Recruiter Actions:77

GBM/AGM - Marketing - FMCG - IIM/FMS/MDI/XLRI (8-12 yrs)

Kolkata Job Code: 1069270

Company : A large Indian FMCG Conglomerate.

Role : GBM/AGM for a 450 Cr. Super Brand

Reporting : Sr. GM-Marketing

Job Location : Kolkata HO

Kindly apply appropriately ASAP.

The incumbent :

- Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Organization while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of the Organization to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of Organization's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

Specifications Required :

- Tier 1/ Tier 2 B School passout

- Minimum years of experience - 8-10 years

- Must have sales exposure during his career

- Must have done Pan India brand management for at least 5 years in any good FMCG company.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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