jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
25/03 Satish Kumar
Team Leader at ACH Management Consultants Pvt. Ltd.

Views:7694 Applications:735 Rec. Actions:Recruiter Actions:120

GBM/AGM/DGM/Head - Marketing/Category Management - FMCG (5-12 yrs)

Kolkata Job Code: 811985

Role-GBM/AGM/DGM(CategoryHead) for FMCG Brand.

As GBM/AGM /DGM the incumbent:

- Ensures that the brands equity is nurtured & nourished in keeping with strategic objectives.

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

- Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.

- Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.

- Person must have very good experience in FMCG (Personal care/Food).

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.