Upgrade to Pro Member
Senior Manager - Talent Acquisition at Gameskraft
Views:1015 Applications:138 Rec. Actions:Recruiter Actions:30
Gameskraft - Performance Marketing Specialist (2-5 yrs)
About the Role -
- You will be part of the acquisition team for Gamezy (Marketing Team of Gameskraft)
- This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India.
- You will learn and implement the most innovative marketing strategies and use cutting-edge marketing tools to implement various campaigns.
- You will get to work on various aspects of consumer marketing. Data is at the core of our business. The Marketing Manager performs rigorous data analysis to take day-to-day decisions at all stages of the player life cycle right from acquisition to retention.
- You will have to build an understanding of player behavior from all aspects. This understanding would then be used to come up with innovative and data-backed campaigns.
What you'll do -
- Manage performance marketing channels like FB, Google, DV360, etc to maximize relevant KPIs. Target users with relevant and personalized communication
- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimization, A/B tests, etc. to continuously improve ROAS from the campaigns
- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
- Work with agencies to manage acquisition campaigns and hit monthly conversion and cost targets.
- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards
- Take initiatives, identify pain points, improvement areas and work towards achieving a solution.
- Understand user behavior during acquisition, conversion, and retention stages by studying the game aspects, website features and player activity to obtain a holistic understanding of the product.
Who can apply?
- 2-5 Years relevant experience in managing Google/Facebook/Instagram ads & affiliates
- Bachelor's Degree from the premium institute.
- Has closely worked with creative and media buying agencies
- Good communication & interpersonal skills
- Agency and client-side experience will be a major plus
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
