Gallop Research - Manager - Product Marketing

Product Marketing Manager

- Understands buyer personas and their journey, segments the market and priorities targets with a good product-need fit

- Develops a deep understanding of the solutions to build and execute its Go To Market (GTM) strategy and commercial activation plan

- Understands competitors, funnels competitive insights into solution roadmaps and identifies areas of differentiation for us.

- Working with SMEs and Product Managers, builds the core messaging and positioning for solutions by converting technical features into simple, customer-specific outcomes

- Independently creates compelling content (presentations, brochures, fact sheets, case studies, videos, web pages, blogs, PR) that differentiate the solutions

- Enables the commercial team through trainings on the right use of the assets, ensuring the brand is represented consistently and cohesively

- Establishes thought leadership in the solution category by working with industry forums and driving the industry council's agenda and publishing white papers

- Crafts and orchestrates digital and offline campaigns and events that drive demand, aligned with the buyer journey process

- Launches new solutions and ensures standardization in messaging for existing solutions

- Partners with Creative Services and / or Creative Agency to translate content into inspiring creatives, while complying to brand guidelines

- Works with the Head of Marketing as voice of the business and its priorities, while collaborating closely with the Business Unit Head to bring a marketing perspective to the business