Gallium Industries - Manager - Marketing & Branding

About Gallium Industries:

The company was established in 1985 to cater the sophisticated equipment requirements of the tube industry worldwide.The mission of the company was to cater to the global tube industry with gaining leadership in the sector through sophisticated technology.

Now our company is in process of establishing completely new business line/division of Kitchen appliances such as hand blenders, rice cookers, OTG oven, chopper etc. We are, as of now, developing this business right from the scratch and looking for motivated professionals skilled in the area of marketing and advertising

Job description:

You will be responsible for the business results of product portfolio. This responsibility will exist throughout the product life cycle from idea through development, launch, operation and end of product life.

You will be preparing and executing marketing strategy for key operating markets to improve sales, to launch new products; to take the lead in initiating the marketing campaigns and further understanding the impact of those campaigns, to analyze the sales trend of various regions and to analyze competitors & their activities.

You will manage Product Portfolio and monitor the overall performance of the products in the portfolio, determine the opportunities, prioritize and select opportunities, determine scope and complexity, execute and then evaluate.

You will assess existing product performance by collecting and tracking the results of the product according to expectations as well as identifying and implementing course corrections in response to issues that evolve.

You will prepare communication brief detailing the need for brand communication, priority market and target segment for the communication, socio-economic class of target segment; brand definition etc