Gaana.com - Manager - Digital Marketing

Job Responsibilities:-

- Responsible for planning, executing and monitoring all digital marketing campaigns- SEO/SEM, email and social media platforms.

- Drive user acquisition, engagement and retention strategy for all digital platforms.

- In depth understanding of Google Ads, PPC campaigns, Facebook ads, social media channels like Facebook, Instagram, Twitter, etc.

- Taking insight driven approach towards media strategy and planning. Identify trends & insights through Google Analytics and other tools/agency to optimize media budgets and deliver media efficiency.

- Tracking and optimizing campaigns to deliver ROI while ensuring all targets are met.

- Responsible for website management, e-com platform: user journey, strategy, content management and revenue generation.

- Coordinate cross functionally with the marketing, product and other teams to ensure optimal content and creative asset performance and alignment on overall campaign.

Skills Required:

- Minimum 8-10 years of Digital marketing experience (SEO, SEM, owned media, paid media, etc.)

- Experience of building and promoting content on social media platforms.

- Analytical & logical bent of mind and proficient in data handling and presenting visually.

- Ability to think creatively and innovatively as well as familiarity with the latest Digital Marketing trends.

- Proficiency in media planning & Budget-management skills

- Ability to analyze and interpret data and a deep understanding of web metrics and digital analytics

- Experience of managing multiple projects with different stakeholders

- Experience of content creation for Social media and the website will be a plus