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Senior HR Associate at Gaanan
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Gaana.com - Manager - Digital Marketing (4-7 yrs)
Job Responsibilities:-
- Responsible for planning, executing and monitoring all digital marketing campaigns- SEO/SEM, email and social media platforms.
- Drive user acquisition, engagement and retention strategy for all digital platforms.
- In depth understanding of Google Ads, PPC campaigns, Facebook ads, social media channels like Facebook, Instagram, Twitter, etc.
- Taking insight driven approach towards media strategy and planning. Identify trends & insights through Google Analytics and other tools/agency to optimize media budgets and deliver media efficiency.
- Tracking and optimizing campaigns to deliver ROI while ensuring all targets are met.
- Responsible for website management, e-com platform: user journey, strategy, content management and revenue generation.
- Coordinate cross functionally with the marketing, product and other teams to ensure optimal content and creative asset performance and alignment on overall campaign.
Skills Required:
- Minimum 8-10 years of Digital marketing experience (SEO, SEM, owned media, paid media, etc.)
- Experience of building and promoting content on social media platforms.
- Analytical & logical bent of mind and proficient in data handling and presenting visually.
- Ability to think creatively and innovatively as well as familiarity with the latest Digital Marketing trends.
- Proficiency in media planning & Budget-management skills
- Ability to analyze and interpret data and a deep understanding of web metrics and digital analytics
- Experience of managing multiple projects with different stakeholders
- Experience of content creation for Social media and the website will be a plus
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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