Gaana.com - Head - Search Engine Optimization

Roles & Responsibilities:-

- Develop and execute successful SEO/ASO strategies

- Manage team of SEO Specialists

- Conduct keyword research to guide content teams

- Review technical SEO issues and recommend fixes

- Optimize website content, landing pages and paid search copy

- Direct off-page optimization projects (e.g. link-building)

- Collect data and report on traffic, rankings and other SEO aspects

- Work with social media and PPC teams to optimize campaigns

- Keep abreast of SEO and integrated marketing trends

Requirements and skills :

- Proven experience as SEO Manager, SEM Manager or similar role

- Knowledge of standard and current SEO practices

- Knowledge of HTML/CSS

- Experience with SEOASO reporting

- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)

- Excellent communication skills

- Strong organizational and leadership skills

- Analytical mindset with numerical aptitude