Fyp - Performance Marketing Manager

Responsibilities:

- Develop, execute, optimize, and own our performance marketing strategy

- Manage the paid budget and drive efficiencies as we scale

- Explore and test new channels and audiences, utilizing data to validate the channel's efficacy

- Ensuring best possible spent optimization by continuously optimizing campaigns based on learnings from multiple A/B tests across creatives, targets, and other strategies

- Managing full-cycle execution of campaigns with varying objectives across paid media channels

- Have a data-driven approach to make informed decisions while optimizing campaigns and improving effectiveness in all paid media channels

- Managing performance and post-campaign analysis reporting

- You will manage a budget, allocate proper spending across all channels, continuously working on enhancing the ROI

- Keep up to date with Gen Z culture and trends to inform new creative and channel strategies

Requirements:

- 3 years of acquisition and growth marketing experience, preferably with a mobile app

- Experience owning the exploration and testing of new channels

- Exceptional analytical skills with the ability to answer questions and build reporting using analytical tools, data visualization tools, and spreadsheets

- Experience in performance campaign execution with special focus on programmatic platforms such as Google ecosystem and Facebook ecosystem, Affiliate networks, and SEO with a proven track record of successfully executed campaigns

- Naturally curious and willing to take measured risks

Benefits:

- Work with a performance-oriented team driven by ownership and open to- experiments.

- Learn to design system for high accuracy, efficiency, and- scalability.

- No strict deadlines; focus on delivering quality- work.

- Meritocracy driven, candid culture.

- Very high visibility regarding which startups and markets are exciting- globally