Fynd - Public Relations Specialist

Fynd is India's largest omnichannel commerce platform helping retail businesses accelerate growth. Founded by Farooq Adam, Harsh Shah, and Sreeraman MG in 2012.

The company is headquartered in Mumbai and currently employs 350+ spread across design, engineering, data science, operations and sales. Trusted by over 600 brands and 10,000 stores.

There is a lot that we do for our clients, the industry and our people. We also want the world to know how we leverage our expertise in technology to build products, how our experience in understanding the market results in the success of our clients and how we create an environment of collaborative innovation and growth for our people.

Roles & Responsibilities:-

- Driving the PR efforts at Fynd by coordinating with the PR agency and relevant internal POC

- Ideating and creating media strategies to highlight Fynd as a prominent technology company

- Absorbing & understanding everything that Fynd does. We work with the latest technology, facilitate brand growth, build products and forge new experiences

- Creating an impressive PR strategy that puts us right where we want to be - In big/relevant publications & in front of our target audience

- Recognizing potential PR stories within the company

- Coordinating & collaborating with team leaders at Fynd to bring products/events to light with the help of the right media publications

- Coordinating, interacting & guiding the PR agency to ensure that we are covered in premium publications at the right time

- Ensuring that all materials present a clear, unified, and positive image for the organization and/or brand

- Planning, preparing, reviewing, editing and distributing original promotional content such as articles, news, press releases, email, blogs and other updates on behalf of the organization

- Attending and promoting special events and functions, highlighting reports on corporate milestones and activities such as company goals and projects; new products or services; community service activities; and new hires

- Performs other related duties as assigned

Requirements:-

- This is an In-office Job - Mumbai Andheri office (Relocation amount included for people outside Mumbai)

- Bachelor's/PG degree in public relations, journalism, marketing, or a relevant field

- Five years of experience in marketing, publications, or a related field is required

- A portfolio of successful client work

- Excellent knowledge of public relations best practices, brand management, and media strategies

- Great communication skills and the ability to collaborate with people inside Fynd, the PR agency, and members of the media

- Excellent writing skills and knowledge of press release style guides

- Impressive organizational skills and the ability to work well in a fast-paced environment

Candidates from tech or product-based companies are preferred