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10/06 Gayathri Madhavan
Human Resource at Fynd

Views:197 Applications:51 Rec. Actions:Recruiter Actions:33

Fynd - Performance Marketing Specialist (3-8 yrs)

Mumbai Job Code: 935974

We are looking for an Performance Marketing expert to manage all pay-per-click (PPC) marketing activities.

The specialist will manage all paid search campaigns on Google, Facebook, Instagram Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities :

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Optimize copy and landing pages for paid search engine marketing campaigns

- Perform ongoing paid keyword discovery, expansion and optimization

- Research and analyze competitor advertising links

Requirements :

- At least 3+ years of proven track record

- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing, Facebook

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments

Women-friendly workplace:

Maternity and Paternity Benefits

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