jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
21/05 Goutham Gandhi Nadendla
CEO at Futuristic Labs

Views:325 Applications:53 Rec. Actions:Recruiter Actions:32

Futuristic Labs - Product Marketing Manager (4-8 yrs)

Hyderabad Job Code: 1098906

If you love good home-cooked food and are excited to build an automated solution for the entire cooking process, then this is the place for you! We at Futuristic Labs are working at the intersection of the software, hardware, and food :P.

About Us:

At Futuristic Labs, we are set out to solve home cooking and are working towards building a fully automatic kitchen solution. On our journey our shippable intermediaries are:

- Riku: our flagship product, is a fully automatic, AI-assisted rice and curry maker which brings down the hands on time of cooking at home to 5-10min saving ~700hrs/year.

- Semi: A smart induction cooktop, your perfect kitchen assistant helping you every step of the way.

- A digital kitchen mobile app: A single place to manage your kitchen.

- Recipe platform

Our Webpages:

http://futuristiclabs.io/

http://getriku.com

http://cookwithsemi.com

Recognitions:

https://www.red-dot.org/project/riku-54121

Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities:

- Develop product marketing strategies (pricing, advertising, product launching) and own the execution.

- Own the audience journey for both organic and inorganic channels

- Study our products: Riku, Semi & Mobile App & develop market segmentation for each product offering

- Translate technical details into benefits for the user, obtain insights into customers' usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.

- Follow and analyze market trends to position products and validate pricing.

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Test marketing product features, releases and ad copy

- Agree on timelines and deadlines for the development of new products with product management, engineering or manufacturing departments

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers

- Analyze sales data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques

- Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line

- Coordinate conference and marketing events including creative sponsorship ideas and on-site items.

- Propose and keep within a budget

- Measure, analyze, and report campaign performance to various stakeholders.

- Recruit and develop a team of product marketing executives.

Requirements

- 3+ years of experience as a Product Marketing Manager, Brand Manager or similar role

- Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives

- Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Product Management is especially important

- Background in design and copywriting is a plus

- Experience in market analysis

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Expert level knowledge of web analytics tools (Google Analytics, WebTrends)

- Excellent communication skills

- A keen eye for detail

- Creativity

- Analytical mind and strong quantitative skills

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.