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12/11 James
Snr Manager at Future Generali

Views:482 Applications:128 Rec. Actions:Recruiter Actions:126

Future Generali - Specialist - Project Management & Marketing Automation - DevOps (5-10 yrs)

Mumbai Job Code: 864141

Exp : 5 - 10 Years


We are looking out for a Marketing Automation & Project Management (Devops) Specialist to be a key contributor to Digital Marketing & Transformation team in a Life Insurance Set Up. Incumbent will be responsible for leading Marketing automation and digital transformation projects. Job includes day-to-day operation of digital assets, using marketing automation suit and other automation systems to build consumer engagement. You will work closely with global teams to build & adopt industry best practices for building and executing automated campaigns, measuring performance and optimizing marketing results.

Ideal candidates bring proven project management, marketing automation experience, as well as a strong understanding of BFSI communication framework.

- Project Management

- Design, build, execute and optimize consumer journeys/campaigns

- Co-Create consumer communication assets, landing pages, templates, forms, nurture programs, lead scoring, in accordance to industry best practices.

- Test and QA marketing automation programs/platform/journeys.

- Manage the contact database; upload lists; maintain segmentation; uphold data hygiene standards; optimize deliverability.

- Oversee various technology integrations including CRM, webinar platforms, data enhancement tools, etc.

- Conduct A/B and multivariate testing to consistently meet or exceed key performance indicators.

- Measure, track, analyze, and regularly report on the effectiveness of programs; create projections and measure ROI.

Competencies :

- Excellent marketing project management skills to allow for timely planning, executing and reporting on multiple marketing projects at the same time, and the ability to perform in fast-paced and high-energy environment

- A proven history of delivering high quality projects on time and within budget guidelines

- Deep understanding of demand generation, lead lifecycle, lead nurturing and lead management

- A highly professional and self-motivated individual, who is analytical and passionate about details, and consistently goes above and beyond expectations.

- An energetic team player and self-starter with exceptional organizational, interpersonal, and communication skills.

- Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements."

Education and Experience

- Degree or equivalent with 3-5+ years of relevant work experience

- 3+ years of marketing automation experience of using any of top 10 marketing automation suit

- A highly professional and self-motivated individual, who is analytical and passionate about details, and consistently goes above and beyond expectations.

- An energetic team player and self-starter with exceptional organizational, interpersonal, and communication skills.

- Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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