Exp : 5 - 10 Years

We are looking out for a Marketing Automation & Project Management (Devops) Specialist to be a key contributor to Digital Marketing & Transformation team in a Life Insurance Set Up. Incumbent will be responsible for leading Marketing automation and digital transformation projects. Job includes day-to-day operation of digital assets, using marketing automation suit and other automation systems to build consumer engagement. You will work closely with global teams to build & adopt industry best practices for building and executing automated campaigns, measuring performance and optimizing marketing results.

Ideal candidates bring proven project management, marketing automation experience, as well as a strong understanding of BFSI communication framework.

- Project Management

- Design, build, execute and optimize consumer journeys/campaigns

- Co-Create consumer communication assets, landing pages, templates, forms, nurture programs, lead scoring, in accordance to industry best practices.

- Test and QA marketing automation programs/platform/journeys.

- Manage the contact database; upload lists; maintain segmentation; uphold data hygiene standards; optimize deliverability.

- Oversee various technology integrations including CRM, webinar platforms, data enhancement tools, etc.

- Conduct A/B and multivariate testing to consistently meet or exceed key performance indicators.

- Measure, track, analyze, and regularly report on the effectiveness of programs; create projections and measure ROI.

Competencies :

- Excellent marketing project management skills to allow for timely planning, executing and reporting on multiple marketing projects at the same time, and the ability to perform in fast-paced and high-energy environment

- A proven history of delivering high quality projects on time and within budget guidelines

- Deep understanding of demand generation, lead lifecycle, lead nurturing and lead management

- A highly professional and self-motivated individual, who is analytical and passionate about details, and consistently goes above and beyond expectations.

- An energetic team player and self-starter with exceptional organizational, interpersonal, and communication skills.

- Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements."

Education and Experience

- Degree or equivalent with 3-5+ years of relevant work experience

- 3+ years of marketing automation experience of using any of top 10 marketing automation suit

- A highly professional and self-motivated individual, who is analytical and passionate about details, and consistently goes above and beyond expectations.

- An energetic team player and self-starter with exceptional organizational, interpersonal, and communication skills.

- Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

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