About the Role: You will be key in the development and execution of a scalable Digital Marketing strategy to drive marketing campaigns, traffic, lead generation, and efficiencies. - You will lead all the Performance Marketing initiatives and will oversee the creation and delivery of innovative and effective marketing campaigns across all channels with a tangible and measurable ROI. - You possess a growth mindset and are able to follow through with Data-Driven Approach. - We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company. - As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. Key Responsibilities: - Create and implement a digital and direct marketing strategy to drive awareness, traffic, leads. conversions and engagement. - Devise the strategy and lead the in-house teams across key channels like SEO, PPC, Affiliates and Performance Partnerships, Digital Media (Paid Social, Display, Programmatic, & Video), Conversion Marketing (primarily email & SMS), Mobile Apps (ASO, Networks, & App Growth strategies), Facebook & Google channels - Generate website traffic & app installs with multi-channel & testing approach - Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth - Setting up attribution models, multi-channel tracking, and quality of leads - Run an effective SEO strategy via technical, site audits, keywords, links, working with content team - Create, maintain and optimize Direct marketing campaigns, PPC campaigns, ad-copies, landing pages, A/B testing, budgeting - Implement effective and optimized display remarketing and dynamic campaigns - Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments. - Manage third parties effectively such as digital agencies and service providers - Create and lead an ambitious, best-in-class digital team - Work with Brand, Business, Tech, UX teams for a top-notch digital customer experience and engagement Desired Candidate Profile: - 7-8 years of experience in digital, direct & performance marketing, with an experience of building and leading a team. - Expertise and knowledge of growth marketing strategies, performance marketing, retargeting, paid digital channels - Strong mobile app marketing and analytics experience with a proven track record for driving new mobile app usage, engagement, and repeat usage - Proficient in a range of tools across the marketing stack, Mixpanel, Appflyer, MoEngage, Google Analytics - Good understanding of SEO and PPC with proven results - Strong data-driven orientation and analytical mindset with a focus on ROI - Comfortable working in a fast-paced environment and have agility in adapting to the situation

Bangalore

Furlenco - Head - Digital Marketing 

Furlenco - Head - Digital Marketing  ,Job Description for Furlenco - Head - Digital Marketing  in Furlenco in  Bangalore for (7-12) years of experience. Apply Now!

Job Description for Furlenco - Head - Digital Marketing  in Furlenco in  Bangalore for (7-12) years of experience. Apply Now!