CEO at Fundoo Internet Services
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Fundoo Gadgets - Digital Marketing Head - Online Sales (5-12 yrs)
Digital Marketing Head for Online Sales - For a Leading Ecommerce Gadgets Store
The candidate will be responsible for entire digital marketing activities of the online store and drive online sales through :
- Digital Marketing
- PPC
- SEO
- Campaign Management
- Conversion ratio optimization
- ROAS Optimization
- Social Media
- The person will be responsible for executing and managing our SEM & SMM campaigns, including but not limited to keyword research & analysis, creation of compelling ad copies, competitive analysis, campaign build outs, campaign management and running Re-targeting campaigns on Facebook & Google, and optimizing the purchase funnel. The ideal candidate should have a proven track record of having successfully handling a budget of over USD 1 Million per quarter .
- Develop and evaluate KPIs in the form of Customer Acquisition, Engagement levels, Funnel Movement & Sales Targets
Qualifications :
- Overall 5 to 12 years experience of which minimum of 5-7 years in digital media planning and execution
- Proven capability of driving large scale customer acquisition through digital marketing
- Experience of creating and managing UAC for E-commerce companies and PPC search marketing
- Should have understanding of conversion tracking and analytics
- Knowledge of website analysis using different analytics tools including Google Analytics
- Proficient with tools such as keyword tool, traffic estimator etc.
- Work effectively in teams in a challenging start-up setup
- Prior SEM experience working in a ecommerce with Google Certifications would be a plus
Salary offered: 10-15 LPA
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