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27/09 Verified Recruiter

Views:144 Applications:31 Rec. Actions:Recruiter Actions:20

Front End Analytics Manager - FMCG (5-10 yrs)

Mumbai Job Code: 984077

Purpose of the Role :


Front end analytics is a core analytics function at company which centrally serves all analytics needs for marketing, sales, finance, and supply chain. As a manager in analytics team, you will be responsible for driving digital marketing projects and will support our business with data models to uncover trends that can drive long-term business results.


Qualification & Experience :


- MBA/PGDM in sales and marketing


- Minimum 5 years of work experience in handling digital marketing projects


- Experience of ML principles and marketing tech stack is a must


- Experience in Tableau and SQL is a must. R and python knowhow will be preferred


- Candidate should have experience of GA, DV 360,Sprinkler or related tool, AMS etc. DMP/CDP experience would be preferred


- Experience of working with FMCG, Food & Beverages, Retail, or similar industries will be desirable.


Key Deliverables of the Role :


- Manage internal stakeholder and prepare communications and respond to their enquiries.


- Ensure timescales and requirements are met.


- Collaborate closely with business teams like brand managers, category heads, CMMs for solution design, development, and deployment.


- Manage vendors and monitor their work to ensure business deliverables are met


- Assist in development of analytical solutions and simulators that bring critical insights to a variety of different problems such as targeting customers, segmenting markets, product design, marketing optimization and price analysis.


- Enable and drive acquisition and integration of data from new age channels. Develop data hypotheses and methods, share insights for model improvements


- Research, develop and drive innovative sales and marketing business case for driving growth


Skills and Competencies :


- Effective communication and influencing skills, able to collaborate cross diverse functions.


- Stakeholder and vendor management


- Excellent analytical, organizational skills and project management skills


- Digital marketing analytics tools like DV 360, GA, AMS etc


- Developing dashboard layouts for action orientated decision making


Reporting Relationships :


- Upwards Front end analytics lead


- Downwards BI Developers and Data engineers


Other Key Functional Interfaces :


- Marketing CMO


- Brand Teams


- Category heads


- Digital transformation team


- Consumer insights team


- MT and Ecom team


- Commercial Team


- Business finance team


- Internal IT Team

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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